How do business reviews work?

As people look for solutions to their problems, they come across a wide variety brands and companies. Before most people hire a vendor or make a purchase, they want to see what other people had to say about the brand. They want to consider others’ opinions in order to make an informed choice. makes it possible for customers to get third party opinions on the offerings of different companies listed on the site. Cultivating multiple positive reviews can help you keep customers moving through your pipeline.

How do I encourage people to leave good reviews?

Although consumer reviews help to validate your brand and entice prospects to learn more, it can sometimes be a challenge to get people to leave these important reviews for your company. However, there are a few ways that you can encourage people to leave you product reviews:

1. Let people know that you value their opinion and appreciate reviews. When you complete a transaction with a customer, let them know that you love hearing back from customers and do appreciate it when people take the time to leave a review.

2. Provide outstanding customer service. When you demonstrate that your primary concern is their satisfaction, it helps to build a strong bond between your brand and the customer. Including links to review sites and asking to hear their opinion will be more successful when the customers feel as though they have a strong relationship with you. Further you can send an automated request for review email to people who give you a high NPS or Net Promoter Score.

3. Make it convenient for them. People are more likely to do something if it does not require a lot of effort on their part. Including links on your page to major review sites or forms for leaving a review in your post-purchase email, for example, can be very helpful

Consumer reviews are valuable forms of content that help to demonstrate how well you served your past customers and what your prospects can reasonably expect. By leveraging this form of communication, you can tap into the power of third party recommendations and increase your brand reach and reputation.